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They say the apple doesn’t fall far from the tree. And thankfully for us, it’s where we came from that helps shape our commitment to our clients.


When we reflect why we behave, refine our business and relate to people the way we do, we realise that it is naturally and feels like it is in our blood.


Our Father was an extraordinary man. His name was Magdy Stephan and he immigrated to Australia from Cairo back in the 1970s. Although he was an educated man, having graduated from Cairo University with an accountancy degree, he felt that he needed to refine his English. In the early days he continued to study English as he worked as a tram conductor. He was passionate about education and self -improvement.


Our Father started his own tax practice back in 1981. He loved financial planning. He loved the way it could contribute so positively to people’s lives.  In fact, he was so enamoured with the power that financial planning could have over people’s lives that he eventually became one of the pioneer academics in Financial Planning at RMIT University.


One thing that has always been strong in our business is the clarity around our vision and values.  This clarity has a profound impact on our team culture and consequentially the way we manage the relationships with clients and professionals we work with.  We thank our father for the strength of his convictions and our proud adoption of his legacy.


Our mission is to see and contribute to a future where family’s live lives with intention and purpose. Where a family’s freedom, flexibility and values are upheld over purely financial motivations.  We strive to refine our wealth management process to ensure our client’s aspirations and financial strategies meet in the most effective and purposeful way. We are driven to strike a balance between consultation, collaboration and education to ensure change is not limited to our clients but to be provided as a legacy to children, friends and family who are connected with our clients.


Our day to day interactions are guided by the following values

  • We care for our clients as if they are family
  • We succeed when our clients succeed
  • What is best for our clients is best practice
  • Our strategies enrich our client’s lives
  • We strive to excel for the betterment of our profession

Joe Stephan

Independent Financial Advisor

Joe Stephan graduated in 2002 with a Bachelor of Business (Fin Plan) under the tutelage of his father (Program Leader of Financial Planning at RMIT University).

You will hear Joe bandy about the idea of “pure financial advice”, which is given objectively and focused around the needs of individual and not the internal needs of the business providing advice.

Joe is realising his vision every day through his Independent Advice Firm which he owns and operates with his brother James. Joe also spends a portion of his time teaching tomorrow’s Financial Planners at various Melbourne Universities including RMIT & LA Trobe.

  • Enjoy the fruits of working life Joe & James were able to provide me with the impetus to take the next step into retirement which could have been delayed without quality financial advice. Dr. Kevin Adams Self Funded Retiree
  • Professional practice to be admired Joe & James' professional practice is to be admired. They are always there for his clients when needed. They freely pass on their expert knowledge without hard product selling techniques. Dr. Elspeth Mckay Associate Professor
  • Personal advice for complex lives Stephan Independent Advisory took the time to understand our situation & tailor their advice & solutions to our specific needs which, being a business owner, can be quite complex. Paul Marsh - Principal P2 Group - Business Owner
  • Family centered advice We have moved our investments from being a private client with a major bank to Stephan Independent Advisory in 2018. Since this move, we have been surprised at the depth of understanding encountered from Joe and James about our future plans and their ability to comprehend exactly what we wish to achieve. Mr Graham and Mrs Judith McKnight Self Funded Retirees
  • Values aligning with our own Clear, timely and direct responses in all areas of communications are outstanding. Meetings are planned and run efficiently to deliver on all our expectations. The firm’s values align to our own so that trust is readily established. Mr John and Dr Kim Watty Self Funded Retirees

It’s Never About Money

Whether you have significant financial resources and question the meaning of success or if you’re wondering whether being that little bit wealthier will make you happier this is the podcast for you.


Stephan Independent Advisory
Private Wealth Management
Suite 506, 1 Princess Street, Kew VIC 3101